The Most Common Pricing Mistakes Downers Grove Sellers Make

Pricing a home correctly is one of the most important decisions a seller makes — and one of the easiest places to go wrong.

Mistake #1: Relying on Online Estimates

Automated tools don’t account for condition, layout, or micro-neighborhood demand. In Downers Grove, these details matter.

Mistake #2: Chasing the Market

Starting high and “testing the market” often leads to price reductions later, which can weaken buyer confidence.

Mistake #3: Ignoring Buyer Psychology

Buyers search in price brackets. Pricing just above a threshold can drastically reduce visibility.

Why Strategy Beats Guesswork

The most successful sellers use data-driven pricing combined with strong presentation and marketing.

We help sellers avoid costly pricing mistakes with a customized strategy.